One-off sends that earn the open.
Launches, promos, editorial, announcements. We write, design, and code emails your subscribers actually want to read.
CL/01 — A Studio for Email
Email marketing
Email marketing
that converts.
We're a small studio that designs, writes, and ships email programs for ambitious brands. Campaigns, flows, and lifecycle systems built to move the numbers that matter — not just the open rate.
CL/02 — The Premise
Most email is forgettable.
That's the opportunity.
Most brands treat email as a checkbox — a templated send queued the night before launch. We treat it as the highest-leverage channel a business owns.
Conversion Lab pairs strategy, copy, and design under one roof. Every campaign we ship is built to do a specific job: drive a first purchase, recover a lapsed customer, lift average order value, or simply keep your audience leaning forward.
We work in Klaviyo, Mailchimp, Customer.io, HubSpot, and most ESPs you've heard of. We migrate, audit, and rebuild. We don't ghost.
+47%
Avg. lift on welcome flows
Across 30+ DTC and B2B engagements last year.
3.4×
Avg. revenue per email
Compared to client baselines pre-engagement.
74
Brands shipped
From seed-stage startups to public companies.
9 yrs
In the inbox trenches
Long enough to remember pre-iOS 15 deliverability.
CL/03 — The Method
Three things we do, well — instead of twelve things, badly.
Always-on revenue, on autopilot.
Welcome series, browse and cart abandonment, post-purchase, win-back, replenishment. Built once, optimized forever.
Fix the foundation first.
Deliverability, list health, segmentation, ESP migrations. We diagnose what's broken and rebuild the engine.
They rewrote our welcome flow and it paid for the year in six weeks.— Marketing Director, DTC Skincare Brand
CL/04 — Selected Work
VIEW ALL →
001
Welcome series for a skincare brand
A six-email onboarding flow that introduced the founder, taught the routine, and converted 21% of new subscribers within 14 days.
Case
002
Lifecycle program for a B2B SaaS
Activation flows, milestone emails, and a sleeping-account win-back that pulled 14% of dormant users back in.
Case
003
ESP migration for an apparel brand
Mailchimp → Klaviyo with no list damage, 30+ flows ported, and a 22% sender reputation lift in the first 60 days.
Case