Roadmap, calendar, segmentation.
A quarterly plan tied to business goals. Audience segments built from real behaviour, not just signup source.
CL/S — Services
For brands that want
For brands that want
a partner, not a vendor.
Three ways to work with us, depending on where you are. Most engagements start with a Foundation, then evolve into a long-term retainer once we've proved we can move your numbers.
CL/S.01 — Engagements
S.01
The Foundation
A focused 6-week engagement to rebuild your core email program. Includes audit, segmentation rebuild, three core lifecycle flows, and a 12-week campaign calendar. The fastest way to find out if email can be a real channel for you.
From $18,000
S.02
The Retainer
A monthly partnership for brands that ship. Strategy, copy, design, build, and reporting on a predictable cadence. Typically 8 campaigns + 2 flow updates per month, with a senior strategist embedded in your team.
From $9,500/mo
S.03
The Audit
A two-week deep dive on your existing email program. Deliverability, list health, segmentation, content, automation. You get a written report, an annotated walkthrough of every flow, and a 90-minute strategy call.
$4,800
CL/S.02 — What's included
Everything email touches. Nothing it doesn't.
Subject lines, preheaders, body, CTAs.
Senior copywriters only. We write the way your customer talks — not the way a brand guidelines document says to talk.
Layouts, templates, system.
Templates that look at home in your brand and render correctly across Apple Mail, Gmail, Outlook, and the rest.
In your ESP, ready to send.
Klaviyo, Mailchimp, Customer.io, HubSpot, Iterable, Braze. We build in your account, with your conventions.
DNS, sender reputation, list hygiene.
SPF, DKIM, DMARC, BIMI. Engagement segmentation. Sunset rules. Inbox placement monitoring across major mailbox providers.
Numbers that mean something.
Revenue per recipient. Lift over control. Incremental revenue. We tell you what worked, what didn't, and what we're testing next.
CL/S.03 — Practicalities
Q.01
How fast can we start?
Usually 2–3 weeks from a signed agreement. We take on a small number of new engagements per quarter to keep quality high.
Lead time
Q.02
Do you work with our ESP?
Probably. Klaviyo, Mailchimp, Customer.io, HubSpot, Iterable, Braze, Drip, ActiveCampaign, Postmark, SendGrid. If you're on something exotic, ask.
Tools
Q.03
What does success look like?
We agree on a small number of metrics in week one — usually revenue per recipient, lift on flows, and active subscriber growth — and report against them every cycle.
Metrics
Q.04
Do you offer a one-time consult?
The Audit is the smallest engagement we offer. For one-off questions, our products page has fixed-scope packages that ship in days.
Smallest scope