The Editorial Welcome
A long-form, founder-led welcome series for premium brands. Six emails, conversational, tested.
$120
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CL/T — Template Library
Templates that
Templates that
convert, out of the box.
A growing library of email templates we've built and battle-tested with real brands. Code-clean, mobile-first, and ready to drop into Klaviyo, Mailchimp, Customer.io, or any ESP that supports HTML.
CL/T.01 — Browse
Three-Step Abandon
Three abandoned-cart emails, escalating from helpful to urgent. Pulls 12–18% on average.
$95
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The Thank-You Sequence
Confirmation, shipping, delivery, review. Four templates that turn a sale into a relationship.
$145
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The Long Read
A serif-heavy, magazine-style newsletter template. For brands that have something to say.
$80
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Come Back, Friend
A two-step reactivation series for lapsed customers. Direct, warm, and conversion-focused.
$95
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The Big Drop
A two-email launch sequence for product drops, restocks, and limited releases.
$80
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SaaS Activation Flow
A five-email activation series for SaaS, tied to product milestones not just signup date.
$165
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Time to Reorder
A replenishment template for consumables. Triggered by purchase date, sized by SKU.
$75
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The Founder Note
A plain-text template that looks personal because it is. Outperforms designed emails 3 to 1.
$60
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CL/T.02 — A note on templates
Templates are a starting point — not a finish line. Every template here ships with a one-page playbook that explains when to use it, how to adapt the copy to your brand, and what to test once it's live.
Want a template that isn't here yet? Tell us what you need. We add new templates monthly based on what clients are asking for.